Pragmatic Play adds bingo vertical to Casino VIP 365 partnership in Peru
Content provider to the iGaming industry Pragmatic Playhas furtherstrengthened its position in the Peruvian market and Latin Americawith local operator Casino VIP 365 through the introduction of its bingo vertical.
Pragmatic Play's bingo titles will now be available to the brand's players including Sweet Bonanza Bingo, Reels Room, and the exclusive Bingo Blast variant.Before the deal expansion, the company already supplied the operator with three verticals including its award-winning slots, live casino, and virtual sports portfolio.
This latest agreement with Casino VIP 365 will see Pragmatic Play further its reach into the Latin American market. The provider has gained a strong foothold in jurisdictions like Colombia, Venezuela, and Brazil along with other emerging markets through key partnerships with brands Estelarbet, MarjoSports, and King Deportes , among others.
Victor Arias, Vice President of Latin American Operations at Pragmatic Play,said: "It's a pleasure to be expanding our partnership with Casino VIP 365 further. The operator's players have become fans of our high-quality, engaging games and we are excited to be adding our leading bingo variants to their offering."
"Peru represents another important market within our overall Latin American growth strategy and our successful and growing partnership with Casino VIP 365 exemplifies this perfectly, as we begin to introduce our growing player base to more of our dynamic portfolio," he added.
Rocio Pinto at Casino VIP 365also commented on the new agreement: "Simultaneously expanding our relationship with Pragmatic Play whilst introducing more of their ground-breaking verticals to our players secures our position as a leading operator in Peru. Our players have come to expect a vast array of high-quality products from us, and the latest integration of the provider's bingo vertical will add even more immersive gaming opportunities for our customers."
Earlier this week, the company announced a deal with BetWarrior that will see the provider’s slots and table game portfolios go live with the operator in the Argentine capital city of Buenos Aires, as well as in the province of Buenos Aires.