Playtech To Enter IN, MI And PA With Greenwood Deal
The gambling software developer Playtech is set to expand its presence in the US after inking a deal with Greenwood Racing.
Playtech is set to expand its US presence after inking a deal with Greenwood Racing, the operator of Parx Casino.
Under Playtech’s deal with Greenwood, the Parx operator will migrate its online gambling offering from GAN’s system to Playtech’s product. This will allow for the licensing of Playtech’s products in Indiana, Michigan, New Jersey and Pennsylvania.
Greenwood operates the largest casino in Pennsylvania, as well as online casino, online sports betting in Keystone State. The operator also offers online casino and land-based sports betting in New Jersey and land-based betting in Michigan.
The partnership will kick off with the launch of a Parx-branded online casino product in Michigan using Playtech’s IMS Platform and Player Account Management. Parx has also announced plans to launch an online offering in Indiana.
Mor Weizer, Playtech CEO, said: “This strategic partnership with the Greenwood companies represents a major milestone for Playtech and I’m excited to work with them to help achieve their growth plans in the coming years.
“The US is a highly strategic market and this multi-state, multi-product agreement highlights the demand for the full breadth of our product offering. This is the next step for Playtech in the US and we are delighted to work with the Greenwood companies to capture this exciting long-term opportunity.”
Playtech in the US
Playtech first entered into the US market under deals with Bet365 and BetMGM, the joint venture between MGM Resorts and Entain, in the state of New Jersey.
Up until now, Playtech only had a presence in the Garden State but with this deal, the technology provider will begin its first real US expansion effort.