Playtech and 888 expand partnership and sign a multi-state agreement in the U.S. for Live Casino and Casino
London, 28 July 2022 – Playtech, the world’s leading gambling technology company, today announces the signing of a new multi-state agreement in the U.S. with 888 Holdings, one of the world’s leading betting and gaming companies with internationally renowned brands including 888, William Hill, Mr. Green and SI Sportsbook.
As part of the deal, Playtech will provide its innovative Live Casino and random number generator (RNG) games to 888casino, starting in New Jersey with other states to follow.
This extended partnership follows Playtech’s premium Live Casino and RNG content on 888casino in several regulated markets and is part of both companies’ strategic expansion into the U.S. market. Playtech’s entertainment-led Live Casino offering and best-performing RNG games will further strengthen 888casino’s unique offering.
Shimon Akad, Playtech Chief Operating Officer, said: “I am thrilled that our trusted partners, 888, have chosen to take our Live Casino and RNG games across multiple states, marking another exciting step in our expansion in the U.S. Live Casino is Playtech’s newest proposition to the U.S. market and it is giving operators the opportunity to diversify their offering, resulting in great demand for our industry-leading software. We are proud to be supporting 888casino in delivering the very best online entertainment experience to its U.S. audience and we look forward to continuing this successful partnership with a market-leading operator.”
Howard Mittman, President, 888 US, said: “We are pleased to expand our partnership with Playtech and offer its unique Live Casino and RNG content to players of 888casino in the US. This agreement will enhance the overall player experience by offering more entertaining and dynamic games, which is a key part of our content and product leadership strategy. We look forward to welcoming Playtech’s content and growing our partnership together.”
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a market leader in the gambling and financial trading industries with c.6,600 employees across 26 countries.
Playtech is the gambling industry's leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry's most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online. Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain.
Playtech provides its technology on a B2B basis to the industry's leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. Playtech directly owns and operates Snaitech, the leading sports betting and gaming company in online and retail in Italy.
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888casino is one of the world’s leading online casino brands, with a multi-award-winning casino experience enjoyed by more than 25 million members. Founded in 1997, 888casino provides a high-quality, safe and enjoyable online gaming experience, with a seamless player experience giving access to the best casino games available. 888 uses sophisticated AI to personalise the gaming experience for players, combining the best external games with unique and exclusive games developed by Section8, 888’s in-house content studio.
888 owns and operates some of the most exciting and trusted online Casino, Sport, Poker and Bingo brands in the market. 888’s objective, above all else, remains to ensure that all those who download the 888 apps and visit its websites can do so in safety. 888 acknowledges the potential risks that online gambling can present and is committed to ongoing improvements to make gambling safer. It uses technology as a force for good, giving customers transparency about their activity, and using sophisticated AI to detect and block harmful play.
888casino’s dedication to product innovation has been recognised through industry awards. In 2021, 888casino was proud to be recognised at the EGR operator of the year awards as the winner of the Casino Operator of the Year. In 2020, it was also awarded Casino Operator of the Year at the 2020 Gaming Intelligence Awards.
About 888 Holdings Plc
888 Holdings plc (and together with its subsidiaries, "888" or the "Group") is one of the world’s leading betting and gaming companies. In 2022, the Group acquired the international (non-US) business of William Hill to create a global industry leader. Headquartered in Gibraltar, and listed in London, the Group operates from 15 offices around the world and employs approximately 12,000 people globally.
The Group’s mission is to lead the gambling world in creating the best betting and gaming experiences, bringing unrivalled moments of excitement to people’s day-to-day lives. It achieves this by developing state-of-the-art technology and content-rich products that provide fun, fair, and safe betting and gaming entertainment to customers around the world.
The Group owns and operates internationally renowned brands including 888casino, 888sport, 888poker, William Hill and Mr Green. In addition, the Group operates the SI Sportsbook brand in the US in partnership with Authentic Brands Group.