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RNZ

How NZers bought the Lotto dream

This is the fourth story in an investigative series on Lotto. Look out for more next week. Lotto's corporate communications team was on a roll. Year after year, as the Powerball jackpot ballooned out to more than $20 million, the press releases would go out and the story of the lucky Lotto stores would be picked up by media across the…
Lottery
Stuff

How New Zealanders bought the Lotto dream

This is the fourth story in an investigative series on Lotto. Look out for more next week. Lotto's corporate communications team was on a roll. Year after year, as the Powerball jackpot ballooned out to more than $20 million, the press releases would go out and the story of the lucky Lotto stores would be picked up by media across the…
Lottery
How New Zealanders bought the Lotto dream
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Otago Daily Times

How Kiwis bought into the Lotto dream

For years, Lotto pitched certain stores as "lucky". They weren't. In fact, the chances of becoming a problem gambler far outweigh the chances of winning a big Powerball prize. Guyon Espiner investigates. Lotto's corporate communications team was on a roll. Year after year, as the Powerball jackpot ballooned out to more than $20 million, the press…
Lottery
NZ Herald

'Gamblers' fallacy': How we were sold the fiction of 'lucky' Lotto stores

Lotto's corporate communications team was on a roll. Year after year, as the Powerball jackpot ballooned out to more than $20 million, the press releases would go out and the story of the lucky Lotto stores would be picked up by media across the country. "NZ's luckiest stores revealed ahead of $28 million Powerball draw," Lotto headlined its…
Lottery
'Gamblers' fallacy': How we were sold the fiction of 'lucky' Lotto stores
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Otago Daily Times

How we bought into the Lotto dream

For years, Lotto pitched certain stores as "lucky". They weren't. In fact, the chances of becoming a problem gambler far outweigh the chances of winning a big Powerball prize. Guyon Espiner investigates. Lotto's corporate communications team was on a roll. Year after year, as the Powerball jackpot ballooned out to more than $20 million, the press…
Lottery
How we bought into the Lotto dream
RNZ

How we bought the Lotto dream

This is the fourth story in an investigative series on Lotto. Look out for more next week. Lotto's corporate communications team was on a roll. Year after year, as the Powerball jackpot ballooned out to more than $20 million, the press releases would go out and the story of the lucky Lotto stores would be picked up by media across the…
Lottery
How we bought the Lotto dream