Independent
Punters by Aaron Rogan: how Paddy Power hit the global jackpot
A gambler with an addiction problem finally manages an act of self-preservation by closing down his Paddy Power online account. For a time, he is just about coping. Then, out of the blue, a text message pings on his mobile phone. "It's been too long. So here's a £5 FREE BET! Just go along to a PP shop and login (sic) with your rewards card."
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