Ontario Lottery Helps You Find Your Possible in Big LOTTO 6/49 Campaign
$5,000 Welcome Bonus
FCB Canada developed the campaign launching two big jackpots on every ticket
Ontario Lottery and Gaming Corporation (OLG), along with our lottery partners from across Canada, has launched a new, bigger LOTTO 6/49. The new LOTTO 6/49 now gives players a chance to win TWO multi-million-dollar jackpots on every ticket: the Classic Jackpot of $5 million dollars, plus the new growing Gold Ball Jackpot. This new Gold Ball Jackpot guarantees that the winner will take home either $1 million, or the growing jackpot that starts at $10 million and can exceed $60 million - all for the same $3 per play.
“What better way to celebrate the 40th anniversary of the iconic LOTTO 6/49 lottery than by bringing more excitement to our players with the new growing Gold Ball Jackpot Draw, while maintaining some of the classic LOTTO 6/49 features players love,” said Duncan Hannay, OLG’s president and CEO. “This exciting product innovation has been a great collaboration with OLG’s provincial lottery partners across Canada, ensuring that our national lottery games always bring customers the fun they want, with the big jackpots to match!”
To launch the game changes, LOTTO 6/49 worked with FCB to develop a new platform called, 'Find your possible.' To each of us, there are moments and experiences we crave - but we just don’t have the time or money. But with two big jackpots on every ticket, your possible could be closer.
“The game has changed with the new LOTTO 6/49 - but what hasn’t changed is winning; it lets you live out the possibilities you thought were out of reach.” said Troy McGuinness, GCD, FCB. “We wanted to illustrate how there's now two chances to find that moment you never thought was possible."
Since 1982, LOTTO 6/49 has grown to become one of Canada’s best-known lotteries and best-known brands, generating more than $66 Billion in sales, and delivering more than $33 billion in prizes. From small prizes to the biggest Jackpots, there have been more than 1.6 billion winners across all of Canada over the last four decades.
Campaign strategy and creative was developed by FCB, media by MediaCom and McCann.
view more - CreativeClient
Client: Ontario Lottery and Gaming Corporation
Vice President, Lottery and Customer Success: Kimberly Clark
Director, Draw Based Games: Amber Bruton
Director, Marketing Communications: Yvonne Leung
Senior Marketing Manager, Brand & Marketing: Jenna Grant
Senior Product Manager, Draw Based Games: Franca Liguori
Director, Social Media: Lisa Bassett
Agency
Agency: FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna
Executive Creative Director: Cuanan Cronwright
Executive Creative Director: Leonardo Barbosa
Junior Art Director: Ethan Andrews
Junior Copywriter: Jared Mason
Senior Art Director: Adam Tuck
Senior Copywriter: Ariel Riske
Chief Creative Officer: Shelley Brown
Strategy Director: Meg Siegel
Strategist: Allie Lochhead
Senior Producer: Adriana Laborde
VP, Managing Director: Tim Welsh
VP, Client Services Lead: Cynthia Roach
Group Account Director: Solo Gritskiv
Account Supervisor: Dayna Blustein
Account Executive: Nikki Tasos
Account Coordinator: Logan Thomlinson
Production
Production Company: Skin & Bones
Director: Edward Andrews
Director of Photography: Farhad Ghaderi
Line Producer: Rod Bailey
Executive Producer: Joan Bell
Post Production
Post Production: Saints Editorial
Assistant Editor: Nick Coleman
Executive Producer: Mackenzie Goodwin
VFX
Online/VFX: Tantrum
Creative Director: Dominik Bochenski
Executive Producer: Victoria Holt
Audio Production
Audio Production: Vapor
VO/Music Director: Joey Serlin
VO/Music Director: Dustin Anstey
Executive Producer: Kailee Nowosad
Client Services Team
Media Agency: MediaCom
Group Account Director: Sandra Hayes
Account Manager (no longer with MediaCom): Shirley Zheng
Senior Media Executive: Jason Lagance
Media Executive: Jamie Ellis
Assistant Media Executive: Michela Tenaglia
Social
Media Agency: MediaCom
Account Manager: Alexander Wilderszpil
Paid Associate Account Manager: Akash Poojary
Paid Social Account Coordinator: Ishan Garg
Paid Social Account Coordinator: Lisa Rahman
Digital
Media Agency: MediaCom
Senior Programmatic Manager: Michelle Li
FCB Toronto, Wed, 12 Oct 2022 16:40:17 GMT
