Online Gambling Operators Seem To Think CAC Is A Dirty Word

Online Gambling Operators Seem To Think CAC Is A Dirty Word

Most online gambling operators talk about revenue, mergers and acquisitions during their earnings calls. They don't talk much about customer acquisition costs (CAC). Analysts want to hammer home the point that shareholders want operators to rein in marketing and promotional expenses.

High CAC can lower stock values. Only BetMGMG and FanDuel have recently reported high C ACs. BetGM has the largest US online casino market share. Fanduel has a large US sports betting market.

BetMGM is the US online casino leader. It is a joint venture between Isle of Man-based Entain and Las Vegas-headquartered MGM Resorts International. BetMgm is expected to be profitable next year.

FanDuel is the first profitable US online gambling operator. FanDuo is owned by Dublin-based Flutter Entertainment.

DraftKings is the most noticeable CAC-omitter of the Big Three online gambling operators. Rhode Island's Bally's Corporation, Las Vegas-based Caesars Entertainment, Chicago-headquartered Rush Street Interactive, and Las Las. Vegas' Wynn Interactive didn't present C ACAs for their sites. On Feb. 18, shareholders were unhappy with DraftKings' unapologetic reporting of its Q4 2021 marketing and promotional spend. Draft Kings stock dropped 22% that day.

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