One Of Las Vegas' Most Popular Slot Machines Gets Its Own Casino
Game shows are popular in casinos, on cruise ships and slot machines. "Lord of the Rings" had a slot machine. The biggest slotmachine based on a TV show is "Wheel of Fortune" with Vanna White. The long-running television show will get its own casino. It will be called "The Wheel of fortune".
BetMGM and Sony Pictures Television are teaming up to create a digital casino based on the Wheel of Fortune slot machine. The casino will launch in New Jersey first and then expand to other states. The company will offer "Wheel of fortune" branded slot titles produced by IGT. It will also offer other themed games and features. iGT CEO Enrico Drago is excited about the launch. He believes the brand-led online casino is well-positioned to engage and entertain new and long-time players.
BetMGM licensed the "Wheel of Fortune" brand to its digital casinos. It's a smart move as most slot machine players know the brand. It is a way to stake out its territory in a crowded marketplace.