Norppa Kasino and the Nordics
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DoubleUp Group is interested in the Nordic market and Baltic saimaannorppa seal. DoubleUp and Emma L. talk about the group's latest moves in Nordic and casino traditions in Scandinavia.
DoubleUp is proud to support two new animal themed casinos. Norppa Kasino was launched in October and has a mascot called Onni the Norpa. It is a casino that could pledge donations to the protection of the seal. It was named after the saimaannorppa, one of Finland's most endangered animals.
Nordic casinos are performing well. Finland is seeing a transition towards a more competitive marketplace. The National Coalition Party is proposing a change to the licensing system. If they win, they will be closer to seeing the development of a properly developed environment. Sweden's gaming license system has been interesting for Finns. The current uncertain situation in Europe will have an effect on gambling in the Nordics.
Norppa Kasino supports the endangered seal community in Finland and the Nordics. Dogs are the most popular pet in Finnish and Norwegian countries. The most common reason for adopting pets is to make owners happier. Norpa Kasinos' brands represent something a lot of people can relate to.
What is key for casino is providing a diverse format of verticals that can excite and entertain. Easy navigation, a simple UI, trustworthy looks and content, fast payments and quick load times for games are also important.
It's important to pay attention to the localisation of content and with campaigns, support, lobbies and the like. Native speaking support and proper translations on site and communications are also essential. Nordic players are modern and open to new creative ideas.
DoubleUp has two successful casino brands already. They are looking into expanding their business and adding new providers. The World Cup and Christmas are coming up.
