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Gala Bingo appoints Neverland to refresh legacy image
Gala Bingo
the flagship UK bingo room of
Entain Plc
has appointed
Neverland
as its new lead creative agency, charged with're-establishing its iconic brand with UK audiences'.
The decision sees Neverland takeover Gala Bingo's creative advertising strategy from incumbent
Antidote -
who last year won an agency pitch to lead the creative development of…
Campaign
Bingo! Neverland wins Gala creative account
Online gaming brand Gala Bingo has appointed Neverland as its lead creative agency, which will see it take over from incumbent Antidote.
According to Neverland, the brand wants to reconnect with Gala Bingo's core audience and "re-establish itself as an iconic British brand". The business also includes gambling site Gala Spins.
Gala previously…
About Manchester
VR and AR in Online Gambling
Technological innovation is becoming a pivotal factor of any enterprise nowadays. Whether it is a product that needs placing or a service that needs to find the targeted group of customers, the top priority is that it is in step with the current technological achievements and trends. Online gambling is no different, and this vast area of…
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Metal Sucks
Heavy Metal Themes in Online Casino Games
Most of us are used to seeing slots with Egyptian mythology themes, as well as an occasional Greek and Norse God here and there. Slots that are inspired by heavy metal music and bands haven't been nearly as popular, but something has changed in recent years.
Exactly what has inspired game developers to use metal themes is still unknown but one…