Mobile Monday: Newly Launched Conversion Tool, Small Brands Diversify Media Spends, Casino Games Hit the Jackpot
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Mobile Monday is a weekly news program from Digital Turbine, AdColony and Fyber. This week's topics include AppsFlyer's new conversion tool, how smaller brands are diversifying media spends, and casino games emerging as the second-highest revenue-generating genre.
AppsFlyer launched a tool called Conversion Studio to help advertisers track value in their advertising campaigns. It's a welcome sight to see the industry embracing a whole new wave of metrics aimed at helping people evaluate the totality of their ad spend.
Apple started enforcing its iOS14 privacy policies. Small businesses and newly launched brands have shifted their media spend from paid social media ads to organic strategies. Brands should look for advertising partners that offer contextual targeting. They can partner with ad networks with contextual ad targeting capabilities to reach consumers through apps in various categories. They should also look to partner up with partners with relevant adverts.
Casino is the second-highest revenue-generating genre in the App Store and Google Play in US. Moon Active's Coin Master is most downloaded casino game. Slots brought in highest overall revenue, generating $3.3 billion in player spending. Bingo was the fastest-growing by revenue and with player spend rising to 30.7%.
Mobile Monday examines the latest news, trends and developments in mobile apps, tech, and advertising. Do you have a story to share for the next Mobile Monday? Tweet.
