#Misery Mining

Nolimit City, an Evolution gaming studio, has signed a new content deal with bet365. The partnership is equally important to both participants. Nolimsit was acquired by Evolution a month ago for $450m. Evolution has shown an appetite for entering and dominating other verticals, including slots. It recently acquired NetEnt and its subsidiary, Red Tiger, for the sum total of $2.1bn. Evolution most recently expanded in Connecticut with a dedicated live studio. iGaming vertical is one of the areas Evolution is interested in entering.

The online gambling industry will grow to $59 billion by 2027. Slots are the most popular games in the industry.

Evolution bought slot developer Nolimit City. The company wants to be a one-stop shop for online casino operators. Its RNG division has underperformed expectations so far. Noliimita's games with darker themes are their most popular. They focus on quality and innovation, rather than quantity of output. This is why they are unique in terms of production and imagery. It also explains why their content appeals to advanced slots players. Evolution acquired NetEnt in 2020. After that, it scrapped the existing games launch pipeline. There will be fewer new launches in the near term.