Michigan Online Casino Revenue Could Surpass New Jersey Counterparts

Michigan Online Casino Revenue Could Surpass New Jersey Counterparts

Michigan online casinos are capturing significant revenue among US states. New Jersey has already seen Pennsylvania supplant it as the top-grossing market for US online casino this year.

Both New Jersey and Michigan have recently released reports on gross gaming revenue from online casinos.

New Jersey outperformed Michigan in the first-half 2022 numbers. The important context is the rate of growth. Michigan is second-most lucrative market for US online casinos behind Pennsylvania.

Michigan online casinos reported $681.7 million in revenue from January 22, 2021 to June 30, 2018. New Jersey's online casino revenue was $634.2 million from Jan. 22 to 30 June 2018, so Michigan's growth is much faster.

Michigan has not had its first online casino for two years. New Jersey has a head start with many more options for players. Michigan's population is estimated to be about 10 million people, with 78% of them being at least 18 years old. The US Census Bureau estimated the same 78%. New York's adult population has 9.2 million, but there are a million fewer people to draw from.

Michigan Online Casino Revenue Could Surpass New Jersey Counterparts. It is going to take some time and clever marketing to become that new “first loser” though. If current trends continue, Michigan could one day surpass New York in terms of online casino revenue.

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