MGM Resorts and BetMGM introduce custom omnichannel slot experience
1 March 2023
(PRESS RELEASE) -- MGM Resorts International and BetMGM, a leading sports betting and iGaming operator, have launched MGM Riches, the companies’ first custom slot experience that can be played both online via BetMGM and as a traditional slot game at MGM Resorts properties throughout the U.S.“MGM Riches is designed to engage and entertain our slot customers wherever they choose to play,” said Mike Gatten, MGM Resorts International’s Senior Vice President of Slot Strategy. “With guest experience at the core of what we do, we created this custom game for our loyal slot customers who enjoy playing their favorite games and earning rewards even when they’re not at one of our properties.”Developed in collaboration with Everi Holdings, Inc., MGM Riches is a multi-denomination, multi-level progressive slot game offering players two themes – ‘MGM Riches Triple Ruby’ and ‘MGM Riches 5x Sapphire.’ Gameplay is consistent whether in-person at 15 MGM Resorts destinations across the country or online via BetMGM’s iCasino platform in Michigan, New Jersey and Pennsylvania. The game is scheduled to launch in West Virginia in the near future.“The launch of MGM Riches directly connects BetMGM’s leading online casino offerings to MGM Resorts iconic destinations,” said Angus Nisbet, BetMGM’s Vice President of Gaming. “We are thrilled to offer this first-of-its kind slot and to continue to bring innovative content to our players.”
Leveraging the MGM Resorts and BetMGM omnichannel integration, MGM Rewards and BetMGM Rewards loyalty members can earn Tier Credits with each spin. As players earn credits across both channels, tier-based benefits are unlocked for future redemption at MGM Resorts’ domestic destinations. The platform also offers players the opportunity to qualify for multiple member-only experiences, including exclusive concerts and sporting events, gaming tournaments and the annual Holiday Gift Shoppe. BetMGM Rewards points may be transferred to MGM Rewards points and redeemed for complimentary dining, entertainment, hotel stays and more at MGM Resorts properties nationwide including Bellagio and ARIA Resort & Casino in Las Vegas, Borgata Hotel Casino and Spa in Atlantic City, and MGM Grand Detroit Casino in Michigan, among others.
“The development of MGM Riches is another example of MGM Resorts’ and BetMGM’s focus on patron engagement, their commitment to being top-tier operators in land-based and online, and Everi’s ability to deliver exciting, omnichannel gaming entertainment experiences to both land-based and online players," said David Lucchese, Everi’s Executive Vice President of Sales, Marketing and Digital. "Everi’s customer-driven approach with BetMGM to enhance their players’ gaming experiences has enabled the delivery of our high-performing iGaming content across North America. This new multi-level progressive slot game also adds to Everi Digital’s catalog of nearly 70 distinct titles, all housed and delivered via our state-of-the art proprietary Spark Remote Game Server.”