#Marketing Science

INFORMS Journal Marketing Science New Study Key Takeaways: Hitting the jackpot at a casino only benefits the casino half of the time and rarely brings in extra money for the casino from subsequent advertising efforts. Hitting the jackpot increases gambling and frequency of plays by jackpot winners. Jackpot winners increase their bet amount by about…

Jackpots are an important marketing tool in the casino gambling industry, but could Jackpot winnings from slot machines potentially be a tool used to promote more gambling within a casino environment? Asper assistant professor Dr. Hee Mok Park and co-author, Dr. Joseph Pancras from the University of Connecticut examine the impact on subsequent…