Las Vegas, Las Vegas Strip Guests Asked to Keep the Kids at Home
The Las Vegas Strip became known as a gambler's haven in the 1940s. The Strip expanded in 1950s and 1960s as more hotel casinos rose. In the 1980s, the city's economy was hit by a national recession and economic downturn. By the 1990s the casinos were trying to market Las Las to families. In less than 10 years, virtually every hotel on the Strip was demolished or rebuilt.
The Las Vegas family-friendly era began in 1990 with opening of the family themed Excalibur Hotel and Casino and in 1993, MGM opened its Grand Adventure theme park. The Tropicana launched an anti-family advertising campaign in the mid 90s. In 2003, the Las Las Vitesse Convention and Visitors Authority decided that the focus on family entertainment was not working and launched a new adult-oriented marketing campaign.
The Las Vegas Convention and Visitors Authority is reviving its "What happens here, stays here" campaign. The new ad encourages parents to leave their children at home when they visit Sin City.