How real-time data has the power to combat problem gambling
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Gig's real-time data platform has recently incorporated responsible gambling features that allow operators to better predict and act on problem gambling. Stephen Borg joined GiG in 2019 as Director of Data. He has over nine years of experience of working within data. He is a certified AWS solutions architect. Gi's data platforms are supported with rich documentation and a glossary of key performance indicators. In the long term, this helps operators avoid penalties and potential licence suspensions. It also allows them to continue innovating and adding features to support their partners’ challenges.
Gig's real-time data platform was designed to be easily accessible for all employees. The company did research internally and in focus groups to find out what people want out of real time data technology. The team with the right mindset was the key to the project's success. Raising awareness and having a strong team of data experts paved the way for delivering a product tailored to iGaming markets needs. iG has a very strong company culture. It was important that the entire team had the same mindset and understood the objectives and the strategy of what they were trying to achieve.
The GiG data platform was designed with flexibility in mind. Gig provides transactional data to its partners, but also proprietary analytics. The platform is flexible enough to allow partners to pull out data sets from other businesses and combine them to measure the success of their brand. In the future, GiGs plans to expand its features with a focus on AML and to continue building on the sustainability area of the product.
