How football and COVID-19 are both triggers for a surge in online gambling
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Euro 2020 is one of the biggest events in football. It is also a great opportunity to gamble.
Football and COVID-19 are triggers for a surge in online gambling. Sport is now inextricably linked to gambling and the industry's major operators have a multi-screen presence. There were spikes in adverts around football matches during the World Cup of 2018. Online gambling went up sixfold for regular gamblers during COVI-20 lockdown. Young people who only gamble occasionally are twice as likely to gamble online as before. Currently, there are no specific social media advertising regulations. It is the vulnerable people that suffer the most. The research was done with participants of the Avon Longitudinal Study of Parents and Children.
The UK government is reviewing the Gambling Act 2005. It is unlikely that changes will be made in time for the World Cup in 2022. Cristiano Ronaldo moved a fizzy drink bottle at the start of a Euro 2020 press conference, which wiped $US4 billion off Coca-Cola's market value. Paul Pogba moved beer. Eight Premier League clubs have betting company logos on their shirts.
