Google's New Play Store Policy On Gambling Apps Takes Effect Today

Author: Live Casino Direct
 
Google's New Play Store Policy On Gambling Apps Takes Effect Today
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Google's New Play Store Policy On Gambling Apps Takes Effect Today. Google has updated its policies to allow gambling apps onto the Google Play store. This includes real money casino apps, sportsbooks, iLottery and daily fantasy sports. Such apps must be free to download and flagged as Adults Only.

Google's new Play Store policy on gambling apps takes effect today. Google is ahead of Apple as a gambling platform. Apple has no such ban. Most casinos and sportbooks develop their products in HTML 5. They must be developed natively for iOS in order to be allowed in the App Store. Apple forbids use of financial transactions in its apps. Many new casinos launch for desktop and Android only.

Google's New Play Store Policy On Gambling Apps Takes Effect Today. Change could be huge for customer acquisition. In Europe, about one third of all online casino play happens on mobile devices. Android devices have about a 43.5% market share in the US. About 15% of US online casinos come from Android. 82% online gambling users have concerns about fraud and identity theft when signing up. The warnings shown when downloading third-party apps on an Android device may be scaring off some percentage of those users.

Google's new Play Store policy on gambling apps takes effect today. The US online gambling industry is growing rapidly. Michigan just launched and West Virginia's market is less than a year old. Pennsylvania is still growing by double-digit percentages each month. New Jersey's growth is slower. March Madness could boost cross-vertical traffic to their online casinos.  

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