Gambling.com enters into media partnership with McClatchy Company
Gambling.com Group Limited, a provider of player acquisition services for the regulated global online gambling industry, has entered into a media partnership with The McClatchy Company.
Through the deal, McClatchy will gain access to Gambling.com’s proprietary data science platform, sports betting content team, and expertise in how to monetize online sports betting traffic. Gambling.com will help McClatchy leverage its audience reach and provide content to capture and monetize traffic.
Max Bichsel, Vice President US, Gambling.com Group, commented: “McClatchy is part of the fabric of American journalism, operating in 29 markets across 14 states with a rock-solid reputation for trustworthy, high-quality content.
“The proliferation of online sports betting across the US provides an opportunity for McClatchy to increase their monetization of real money gaming. At its core, this media partnership is about matching strength with strength by combining our respective abilities and areas of expertise.”
McClatchy is one of the US’ largest news media companies with operations in 29 markets. Some of its newspapers and associated digital platforms are the Miami Herald, the Fort Worth Star-Telegram, the Kansas City Star, the Charlotte Observer, the News and Observer (Raleigh, NC), the Lexington Herald-Leader, and the Sacramento Bee.
McClatchy Chairman and CEO Tony Hunter said: “We are honored to have earned the right to partner with a market-leading firm like Gambling.com Group. The combination of their tools and McClatchy’s audience of 65 million unique visitors per month makes for a game-changing partnership for both organizations.”
McClatchy Chief Revenue Officer Tony Berg stated: “This is a great opportunity in a category that has seen explosive growth. This is a partnership with great mutual benefit, and we are excited to deliver these offerings to our audience.”
Earlier this month, Gambling.com launched its sports betting information websites for the newly regulated New York market.
Charles Gillespie, CEO of Gambling.com Group, added: “We publish more than 35 different online portals which all empower online gamblers to find the best online gambling companies. A natural and strategic extension of our business model is to increase our reach by deploying our winning formula and content through partners which have additional scale.
“I am delighted to announce our first media partnership is with such a significant and authoritative media organization as McClatchy. We look forward to turning this opportunity into the case study of what is possible for a national media partnership.”