Gambling advertisers faces tougher slogans to halt rise in addiction
Ministers are considering hardening the language used in gambling adverts because of concern about the number of people becoming addicted.
Previous slogans have been criticised for not being effective in deterring gambling. One was “When the fun stops, stop”, and the newest one is “Take time to think”.
Australia is introducing much tougher messaging in broadcast and online adverts. Taglines include “Chances are you’re about to lose”, “You win some, you lose more” and “Imagine what you could be buying instead”.
Paul Scully, the gambling minister, highlighted the Australian messaging in a recent speech. He suggested that the recommendation could form part of the gambling review, which is being published in the new year.
He said: “We’re also looking at this in the review, analysing