Gambling Ads Continue to Find More Airtime in the US
Gambling operators want to advertise to attract more customers. Some countries like Italy, the UK, Australia and others are clamping down on how much and when gambling advertising is allowed.
Gambling companies spend three times more on advertising than cereal companies. 11 states have gone live with online gambling in 2021. There are more than 12 bookmakers competing in several states for market share. According to Nielsen, 93% of TV ad spend in 2020 was spent by four operators, DraftKings, FanDuel, MGM Resorts International and Caesars Entertainment.