Foxy Games gambling ad deemed socially irresponsible
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Ads that present gambling as a solution to financial concerns should be careful.
Foxy Games paid for a Google search ad for Foxy games in July 2020.
The ASA received a complaint about Foxy Games' gambling ad. The ad suggested that consumers could obtain financial security by playing the advertised slots and games. Electraworks removed the ad due to human error.
The ASA upheld the ruling against Electraworks. The ad text “Earn Money Online” was considered to suggest that Foxy Games could be used as a method of earning money and serve as an income stream. On the grounds that the ad suggested gambling was a way to achieve financial security, the ASA found it was socially irresponsible.
Foxy Games gambling ad deemed socially irresponsible. ASA's primary concern was with the form in which the ad appeared. It suggested that the gambling system offered could be used to earn money.
Foxy Games has been banned for its gambling ad. Advertisers must make sure that the wording used in their ads makes no suggestion that gambling can be used to provide a source of financial income.
