Emerging markets in online gaming
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The market for online casinos in Europe is very saturated. The first Malta-based casino companies opened their doors to Indian players 3-4 years ago. More sites have opened and the offers and deals have been diversified. Game providers have created their versions of popular Indian card games. India is the most desired market within the field in 2021.
The government in India has slowly noticed the emergence of online casinos. The discussion is still within the level of states. Some online casino have limited gambling to Indians only from certain states as a precaution.
Hundreds of Malta-based online casinos and a couple of thousand other online casino websites have found their way to India. Good deals and lucrative offers as well as games targeted exclusively to Indian players are some of the reasons why the online gambling industry is still seeing rapid growth from the market. Industry has seen that entering the Indian market is beneficial and more casinos are setting up their own casino pages for players from India as a result.
Some Indian states have been opening land based casinos. The regulations are complex and strict. Land based casino are targeted towards tourists. Locals are not allowed to enter these casinos and have to engage in illegal gambling activities within the country.
There is more competition among online gambling providers. They are looking for new emerging markets. The first ones to enter the new market have a great advantage. Most providers are focusing on South America. Brazil and Colombia are considered good candidates. It is important to address the volume of players in these countries.
