#Ellmount Group

SBC News

ParlayBay suite to debut on Ellmount Group's CasinoRoom

Newly launched betting games studio ParlayBay has secured its first supplier agreement with Ellmount Group, the operating company of CasinoRoom.com. The agreement will see ParlayBay supply its entire suite of betting games - featuring the headline titles of STREAK, BOSS, GEKKO, CUT and RUSH - to help diversify CasinoRoom's portfolio of games for…
Sports
ParlayBay suite to debut on Ellmount Group's CasinoRoom
Online Poker Report

Gen Z Represents Uncharted Territory For Online Gambling Operators

The online gambling industry is facing an impending generational issue when it comes to marketing. Gen Z is a different audience than Gen X, yet iGaming operators often take their lead from retail casino marketing, which is still mostly geared towards the latter. Younger players' emotional triggers are different. Their game play is more…
Industry
Gen Z Represents Uncharted Territory For Online Gambling Operators
Wild Casino
Online Poker Report

Online Casinos Need To Do More To Keep Customers Engaged

It may be a truism to say, but online gambling only survives if people gamble. Considering online gambling exists on apps, app engagement is a primary concern for operators. That's especially true in the US, where most of the industry is about three years old. The problem is, 25% of all downloaded apps are only used once. Compounding that…
Movies
Online Casinos Need To Do More To Keep Customers Engaged