The Consumer Protection Zone at ICE London 2023 will have a record 20 stands. The CPZ has raised GBP 146,000 for gambling industry charities over the last three editions of the expo. The expos aim to raise close to GBp 200,00 for safer gambling organizations. It won the Responsible Approach to Advertising/Marketing category at the recent Global Regulatory Awards. Its 2018 edition featured eight pioneer exhibitors. This year's edition had six more stands than this year.