Changing The Name Of Greektown Casino Is A Mistake
Hollywood Casino at Greektown will be called Greek Town starting on May 1. The name of the casino will remain the same. DTE Energy took over the naming rights of GreekTown in 2001. The original name was reinstated this past January.
Hollywood Casino is Penn National’s casino brand. Greektown has been owned by Penn and Vici Properties since 2019. The re-branding is also coming with improvements to the facility and gaming experience totaling more than $100 million.
Hollywood and Detroit don't mix. There are 14 Hollywood Casinos currently operating, including one in Toledo. Toledo is less than an hour's drive from Detroit. The name change won't bankrupt the casino. The foot traffic in Greektown and easy access on and off the freeway could sustain it forever. Most people don’t care about the name on the outside, but about how well the slot machines are paying out on inside.
Greektown's retail sportsbook brought in more than $51.9 million in sports wagers in the first three months of 2022. The name of the casino and the neighborhood drive the traffic. Barstool's online sportsbooks is fifth in online handle in 2022, behind FanDuel Sportsbook MI, DraftKings Sportsbooks MI and BetMGM Michigan Sports Book.
The name of the Greektown venue could be changed to Hollywood Casino. The name Pine Knob didn't suffer for 20 years because DTE Energy was at the front of it.
The project is great, but it's not worth the money. The Greektown name is what people will call it anyway.