Canadian Organizations Rally Against Illegal Gambling
Last summer, Canada legalized single-event sports betting. Many sports gambling companies are ignoring local laws and advertising their services without having the required regulations. Lottery and gambling corporations from British Columbia, Quebec, Alberta, Manitoba, and Atlantic Canada have created a coalition to deal with illegal online gambling.
Canada's gambling business is currently valued at $3.8 billion. Projections show that this number will increase to 6.2 billion by 2026. Alberta Gaming, Liquor, and Cannabis CEO Kandice Machado is concerned about the lack of adequate player protection. She believes that illegal operators invest a lot in advertising regardless of the law and try to dominate the market. Most Canadian provinces have seen an influx of offshore operators promoting their websites during national broadcasts.
The newly created coalition will work with media platforms to help them comply with regulations. Provincial corporations urged the federal authorities to enforce the law and take action against operators violating gambling regulations, especially offshore companies.
There is a significant amount of money that could be used to fund public services.