Caesars Brings Iconic Brand to the Las Vegas Strip
Caesars is bringing an iconic brand to the Las Vegas Strip. The company has already released its plans rebranding Bally's Casino under its Horseshoe brand. The Mirage Volcano attraction will soon make way for a Hard Rock Guitar Hotel.
Caesars licenses the Bally's name from Baly's Corp. and plans to use it on Tropicana Strip property. Caesar's operates casinos under the Horseshoe name in markets including Baltimore and Fort Lauderdale, Florida. The new Hoursesho's will bring a prominent steakhouse to the Las Vegas Strip. World Series of Poker will be played at the original Hurseshoes in 1970.
BLT Steak closed its location inside Bally's early in the pandemic. Jack Binion's Steaks will be replaced by a new restaurant on the Las Vegas Strip. The restaurant is named after Jack binion, former president and chief operating officer of Horseshoe Casino and son of original Hourseshoes Club owner Benny Binions. It will open in time for the World Series of Poker, which begins May 31 and runs through June 20.