Caesars' Bally's Las Vegas rebranding to Horseshoe Las Vegas this week
Caesars Entertainment will officially rebrand Bally’s Las Vegas into the Horseshoe Las Vegas on Thursday, after first announcing plans for the name change in January. The move will mark Horseshoe's return decades after the brand left downtown Las Vegas.
The Strip hotel-casino will beCaesars’ 10th Horseshoe-branded property, following the company’s grand opening of the Lake Charles, Louisiana casino on Monday.
Jason Gregorec, senior vice president and general manager of Horseshoe Las Vegas, said the property’s transformation was partly about connecting existing Horseshoe customers to the reimagined Las Vegas spot, according to Las Vegas Review-Journal.
“It’s coming back home, but also experiencing Horseshoe Las Vegas for the first time. People will want to be the first to come to Las Vegas,” Gregorec stated of the Horseshoe's return to Nevada.
Benny Binion, Texas gambling magnate and horse trader, opened the original Horseshoe Club in downtown Las Vegas in 1951. His son, Jack, later became president of the Horseshoe and developed the property into the preeminent spot for gamblers, partly by founding the World Series of Poker in 1970. The brand then furthered its reputation by building casinos across the country.
In 2004, the Horseshoe was sold to Harrah’s Entertainment, which changed the property’s name to Binion’s Gambling Hall and Hotel. Harrah’s, which later became Caesars Entertainment, sold the casino to MTR Gaming Group, but kept the rights to the Horseshoe and World Series of Poker names.
Visitors familiar with the property, on Las Vegas Boulevard South and Flamingo Road, can expect to see new carpeting, wallpaper, paint, millwork and a larger casino floor featuring a new layout; plus finishes in line with the Horseshoe brand.
In June, Caesars also added Jack Binion’s Steak, a steakhouse brand used in other Caesars and Horseshoe locations in the country. Horseshoe also plans to open M.Y. Asia, led by Chef Martin Yan in 2023. Additional amenities and updated signage are also expected next year.
— Caesars Rewards (@CaesarsRewards) December 13, 2022
The property recently opened a new Arcade which took over the former sportsbook space and moved the book’s counter to the main gaming floor. An updated poker room is also part of the renovations, under the name World Series of Poker Hall of Fame Poker Room. Caesars updated the poker tables and created a new layout that adds four tables, bringing the total to 18.
— WSOP - World Series of Poker (@WSOP) December 12, 2022
The brand has a long history with poker as the downtown spot hosted the WSOP for decades before Harrah’s bought the rights and moved it to the Rio in 2005. The company moved the event in 2022 to Paris Las Vegas and the now former Bally’s site. It will return to both resorts on May 30.