#CAC

Online Gambling Insiders Talk Retention

The term "retention" is popular among North American online gambling insiders. In January, BetMGM CEO Adam Greenblatt urged operators to rein in their promotional spending. DraftKings CEO Jason Robins ignored that advice. Retention was on the minds of most of the iGaming Americas track speakers and attendees at the New Jersey conference on July 13.
Sports
Online Gambling Insiders Talk Retention
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Online Gambling Operators Seem To Think CAC Is A Dirty Word

Most online gambling operators talk about revenue, mergers and acquisitions during their earnings calls. They don't talk much about customer acquisition costs (CAC). Analysts want to hammer home the point that shareholders want operators to rein in marketing and promotional expenses.
Industry
Online Gambling Operators Seem To Think CAC Is A Dirty Word
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