The term "retention" is popular among North American online gambling insiders. In January, BetMGM CEO Adam Greenblatt urged operators to rein in their promotional spending. DraftKings CEO Jason Robins ignored that advice. Retention was on the minds of most of the iGaming Americas track speakers and attendees at the New Jersey conference on July 13.
Pennsylvania is now the nation's leading iGaming state. It is consistently among the top five states for sports betting.
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Most online gambling operators talk about revenue, mergers and acquisitions during their earnings calls. They don't talk much about customer acquisition costs (CAC). Analysts want to hammer home the point that shareholders want operators to rein in marketing and promotional expenses.