BetCity Enters into Partnership with TrueLayer
TrueLayer, Europe’s leading open banking platform, announced its partnership with Dutch online gaming operator BetCity to enable instant payouts for customers, powered by open banking.
This is the latest move by a European operator to ensure players are no longer left waiting to receive their winnings.
Using TrueLayer Payments, integrated with Bragg Gaming’s Player Account Management (PAM) iGaming platform, BetCity can now instantly and securely push funds to the player’s account.
“Today, it takes more than cash incentives to keep players coming back – customer experience is key. While players in the Netherlands are used to instant pay-ins, payouts have always been problematic, with traditional bank transfers taking up to 3 days to reach customers. Our players have told us they want fast payouts and our partnership with TrueLayer means we can now deliver it,” Robert Kooiman, Marketing Director at BetCity, said.
Research by TrueLayer and YouGov suggests instant payouts could help operators win and keep more customers: 1 in 4 players (28%) surveyed in Europe said they would consider depositing more if they could withdraw their winnings instantly and more than half said they were likely to switch to an online gaming service that offers instant withdrawals.
“Nowadays, players are used to doing everything in an instant — but after the thrill of the win, they’re often left waiting days to reap their rewards. In an increasingly competitive landscape, instant payouts are becoming a must-have for European operators. We’re delighted to partner with BetCity to bring open banking technology to payouts, delivering an instant experience for players,” Ted Stanley, TrueLayer Country Manager – Netherlands, said.