Aruze Gaming America signs content partnership with Play Synergy to expand North American reach
Industry supplier Aruze Gaming America has inked an exclusive licensing agreement with single source casino games manufacturer and distributor Play Synergy that will see Aruze’s suite of titles used in Class II and Historical Horse Racing across all North American jurisdictions on Play Synergy’s Speed and Hyper Speed Cabinets.
The agreement, announced Thursday, grants each company access to market opportunities not available independently. Play Synergy can now expand its suite of offerings with Aruze’s own gaming-gambling line, while Aruze is able to expand its brand into new markets.
This, the company said, will allow the them to “tackle market expansion by joining together as two independent companies with one goal: bring more types of games to more types of players.”
In particular, Aruze pointed to its suite of “unique gambling experiences” via games such as “Rock Paper Scissors Instant Win” and “Go Go Claw”, which differ from its traditional slots and ETGs and encourage players to participate actively in their gambling experience by introducing an arcade element.
“This partnership not only brings two leading companies together, but it also brings our best and most exciting titles to new markets across North America,” said Rob Ziems, President of Aruze Gaming America. “Our partnership with Play Synergy has made expanding into Class II and HHR an obvious choice for us to bring our award-winning fun to even more gamers and gamblers.”
Frank Feng, President of Play Synergy, added, “Class II and HHR are all about content. By expanding our partnership with Aruze, we gain immediate access to an extensive library of popular game themes as well as a library of themes that have not yet reached Class II and HHR.”