an online gaming success story
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With its subsidiary BluBet, NOVO INTERACTIVE is one of the first gaming providers with a German permit for virtual slot machine gaming. Now, the German-based company is further expanding the cooperation with its platform partner Alteatec.
Alteatec is one of the world’s leading developers and providers of game management and portal systems for online gaming. The company has been collaborating closely with NOVO INTERACTIVE on the development of the novoline.de gaming platform since 2020. On this platform, NOVO INTERACTIVE offers its customers a wide selection of virtual slot games from well-known manufacturers, providing a completely new dimension of gaming fun.
In addition to the end customer business, NOVO INTERACTIVE also allows business partners to participate in licensed virtual slot machine gaming. As the first B2B offer on the German market, the iGaming platform NOVOLINE thereby unites stationary cash gaming and online gaming: Because with NOVOLINE, players have the choice of registering either directly at novoline.de or on site at an arcade. Already today, more than 1,500 participating gaming arcades nationwide offer this option. The business partners (arcade operators) in turn benefit from their companies’ presence in the digital space, the visibility of the NOVOLINE brand and a share in commissions.
NOVO INTERACTIVE also uses Alteatec solutions to manage all its partnerships with arcade operators. For this purpose, the two companies have developed an agent system that was designed specifically for the requirements of the German market. It enables arcade operators to retrieve QR codes, for example, which clearly map referred gaming guests to their locations. The settlement of income sharing is also carried out in a purely digital manner via the agent system. A performance dashboard furthermore offers the business partners an overview of their business success at any time. “The development partnership with Alteatec serves as the foundation for our unique 360-degree approach. As the first company in the German market, we are thereby bridging the gap between commercial cash gaming and online gaming,” says Oliver Bagus, Managing Director of NOVO INTERACTIVE.
“The partnership between Alteatec and NOVO INTERACTIVE is a true success story. It thrives on the combination of our many years of expertise as developers of online gaming platforms with the know-how on land-based gaming contributed by NOVO INTERACTIVE and its parent company LÖWEN ENTERTAINMENT,” says Christian Sael, owner and Managing Director of Alteatec. “This close cooperation on an equal footing allows us to break new ground in a market that is new to Germany – in a way that is both creative and innovative. This is the only way to stand out from the competition. Our Olympus One solution creates optimal conditions for this.”
“With Alteatec as a platform partner, we are working daily to further expand the attractiveness for our guests. Because what we want to offer with our product is entertainment at the highest level. The management system designed by Alteatec is indispensable for both our end customer and our B2B businesses – it is the heart of novoline.de,” says Oliver Bagus. “Alteatec’s customized solutions offer tremendous flexibility in managing, designing and developing our online platform,” Bagus continues.
Currently, for example, new payment service providers are being integrated into novoline.de in order to improve the deposit and withdrawal options for gaming guests. But Alteatec has also successfully implemented regulatory requirements resulting from the State Treaty on Gaming for NOVO INTERACTIVE. For example, Alteatec developed the complex technical interfaces needed to connect the NOVOLINE platform to the nationwide OASIS player suspension system and the LUGAS central file with its limit and activity database for gaming guests.
