7 Reasons Why Online Casinos Are Sponsoring Football Clubs
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If you love to play in casinos or watch football games, you probably have noticed that many online casinos sponsor football clubs. Initially, football clubs were sponsored by individuals, banks, and companies, and now casinos are lining up to sponsor them. Would you like to find out why online casinos are becoming some of the biggest football sponsors? Here are seven reasons why.
#1. Football Fans Love Gambling
Football fans love to gamble, and what a great way to create a fanbase of their own than by sponsoring their customers’ favorite club. Online casino owners are also aware that football has a huge following. It is believed that there are more than 3.5 billion football fans globally. So by sponsoring football clubs, they are marketing their online casino to billions of people.
Depending on which club they sponsor, they can reach out to local and international football fans. Football fans also have the option of betting on a live football match. When they see their favorite team wearing jerseys with a certain online casino as sponsors, they will probably bet on their site.
If an online casino wants to target a specific market, then many go for teams that are popular within the specific locality. But if they want to reach a global market, they will go for clubs that are known and supported globally.
When a casino sponsors a football club, the casino details are available on the club’s website, the jersey, and promotional materials like bags, water bottles, and bands. When football fans buy their favorite club’s merchandise, they get to see the name of the online casino, and many of them go ahead and give their site a peek.
#2. Sponsoring a Football Club Increases the Credibility of the Online Casino
Online safety and the online casino’s credibility are a thing every player is looking out for. Many people have been cheated on their hard-earned money by playing on non-credible sites. Players are also worried about the security of their personal information. Because of this, many are looking for credible sites to play in.
Currently, online casinos have become the biggest trend, and one way in which casinos can improve their credibility is by sponsoring football clubs. Fans will most likely trust online casinos that sponsor their favorite teams. They believe that if the online casino passes the club’s background check and is allowed to sponsor the club, they are safe and reputable.
Seeing a brand regularly and all over the place has a psychological impact. If you see the same online casino being marketed frequently, it becomes very easy to trust the brand. Also, associating a brand with your favorite team strengthens the image of the casino among football fans.
#3. Online Casinos Have the Best Football Slot Games
Football slot games are some of the games with the best bonuses. Many have no wagering requirements, so you get payment approvals quickly. Thus, football slots are very popular among football fans.
Also, football has inspired the development of many casino games, and this is because it is considered the world’s most popular sport. Therefore, football-themed slot machines are popular among players. Many casino software developers, including NetEnt, iSoftBet, and Pragmatic Play, have focused on developing football-themed online games.
Great players like Lionel Messi and Christiano Ronaldo have a cult-like following, and because of this, many football-based casino games feature these great players. One great way to attract football fans is to sponsor the clubs of their featured players.
#4. Increased Profits for the Casino
With a stronger brand image and increased awareness among football fans, more players will sign up on the casino platform. This is the main goal for each casino, to make more profit. With more profit, the online casinos will have enough money to invest in even bigger and better football clubs.
Sponsoring football fans will attract more players to the site, which is done in many ways. In addition to marketing merchandise and jerseys, football clubs can publish odds on their social media platforms. Also, campaigns can run on the club’s social media sites and websites.
Because of this, many football fans will go to the casino sites and make wagers against the odds, bringing revenue to the casino. The sponsorship will introduce a whole set of players into the casino, and more players mean more profit.
#5. Online Casinos Stand Out From Their Competitors
Online casinos are the fastest growing form of gambling, with more than 3,000 sites offering gambling services and many more opening yearly. This is not a shocking statistic because online casinos are very profitable, bringing in revenue of approximately $30 billion annually. Because of this, the casinos need to come up with a way to stand out from the crowd.
Standing out means more recognition and increased trust from players and potential customers. What better way to stand out than to partner with the most popular game globally. Standing out means that they have the edge over their competitors.
Sponsoring football clubs is not cheap. Football clubs make more than $3.5 million from one sponsorship per season. The amount could be higher depending on the football club. However, many online casinos that have gone to sponsor clubs know the benefit of this. Many continue to sponsor football clubs for several seasons and even years.
They understand that by doing this, they will gain popularity and attract more pliers, which will translate to revenue.
#6. Football Clubs Gain Financial Benefit From the Casino
Online casinos also sponsor football clubs because they love the club and its players. They want to see the club win, and because of it, they give them finances to support them.
Here is a list of football clubs that have received sponsorships from online casinos
Real Madrid
Real Madrid is considered the most successful football club in Europe. Because of this, many online casinos compete to win a sponsorship deal with them. The Spanish gambling policy bans advertising, and because of this, the club does not have Spanish sponsors. But Russian gambling companies are sponsoring the club. They can tap into the fan base by using social media posts, betting odds, and special bonuses.
AC Milan
AC Milan is the second most successful football club after winning seven league championships. Because of this, many online casinos are lining up to sponsor them. Online casinos that sponsor them are one of their great fans, and they always root for them to win more trophies. Well, it also translates to more income for the casino as fans get to play casino games during halftime.
Manchester City
Many Manchester City fans hope that this season will be when their favorite team will win a trophy. Still, it is the most dominant football club in the premier league. It is one of the clubs with the most online casino sponsors in the UK. Fans enjoy the promotions and give-away that come with the sponsorships. Many of the casinos that have sponsored them are rooting for them, hoping they will win more trophies in the future.
Everton
The online casino that sponsors this club has been there from 2017 to 2020. What’s more interesting is that the online casino is from Africa. As a result, sponsorship has brought many African players into the online casino.
West Ham United
Even though it cannot be considered one of the most elite teams, many online casinos are lining up to sponsor them. Getting a sponsorship deal with them means more West Ham United fans will learn about the online casino.
#7. Casinos Partner With Football Clubs to Promote Safe Gambling
Football clubs understand that their fans are an integral part of them, and through partnerships with legitimate online casinos, fans can be educated on safe gambling practices.
Casinos that partner with the football clubs have also ensured that they have met the recommended standards for gambling and have received licenses from relevant organizations depending on their location.
Through this, fans are well protected from unsafe gambling options. Fans are confident that their bonuses and their deposits are protected. Furthermore, fans are protected from sites and individuals out to steal from them.
Casinos and football clubs have one thing in common: they both attract competitive individuals who are excited and looking forward to winning. So both companies can work together to promote safe, efficient, and effective gambling practices.
Final Word
If you watch a football game, you will see sponsors proudly marketing their brand on football stadiums, players’ shirts, and merchandise. Among them are online casinos. You can see names of popular and sometimes not-so-popular online casinos marketing their favorite clubs. In return, the casinos hope to gain new customers, make a profit and create a strong brand base.
Because of this, casinos spend millions of dollars. Many of them are willing to spend even more because they understand the benefits of the partnership. Big football clubs are also looking forward to getting sponsorship from online casinos. Such sponsorships are not expected to go away any time soon.
It is great that both online casinos and football clubs are empowering their fans toward responsible gambling through education and developing safer practices to protect their players.
