5 Technology Trends Shaping The Casino Industry
Technological advances have significantly influenced all the industries around us, including casinos. As a result, gambling houses have evolved over the past few years, with significant transformations in casino games.
While traditional casinos remain highly popular, online gambling appears to be attracting an increasing number of fans. In this sense, mobile technology, artificial intelligence and even the blockchain have revolutionized the gambling industry. If you’re interested, check out Zodiac casino as a great example.
But what do we know about these trends? Let’s analyze them a bit below:
Online gaming platforms.
Over the years, it has been shown that many people prefer to play from home than go to traditional casinos. For that reason, online gaming platforms have started to flourish and have achieved worldwide popularity.
Most online gambling houses offer the same experience as brick-and-mortar casinos but allow users to play and bet from wherever they want, at any time of the day and using any device. In fact, through them, people can be transported to a casino with just a few clicks.
Also, such platforms have gone to great lengths to provide a diverse game selection and allow players to receive bonuses and incentives, create game rooms, attend private sessions, and even play against friends!
Artificial intelligence (AI) and robotics.
Artificial intelligence (AI) plays a role in different industries nowadays, and casinos are part of them. Digital gaming platforms have also evolved and have integrated AI to help computers make decisions and react to users’ actions.
More and more online casinos are leveraging artificial intelligence to improve the user experience and make it as realistic as possible. Some platforms also have a built-in artificial intelligence assistant to recommend games to players, offer tips, evaluate their progress, act as a casino friend, and more.
Also, gambling companies can use AI to monitor and track users’ gambling behavior to develop intervention strategies against harmful gambling practices. With several AI sensors, online casinos can detect if someone has changed their appearance or is behaving suspiciously.
Big Data, considered one of the most important technological advances in the last decades, offers many benefits to companies and industries of all sizes, including gambling.
It can collect large amounts of data to analyze and extract significant elements, allowing online casinos to personalize each player’s interactions by obtaining crucial details about their behavior.
Each player or bettor has specific qualities and talents, different tastes, and different tactics. So, having access to that information can help digital gaming platforms deliver unique experiences and build better relationships with their customers.
Virtual casinos can also use big data to track game activity and discover which titles users play the most or which games they need to improve to attract more players.
Blockchain technology has also revolutionized the world in several ways, especially in everything that has to do with finances. The casino industry, where players often use fiat currency to deposit or gamble, has also seen cryptocurrency-induced changes.
Online casinos have started to use blockchain technology, known to be difficult to manipulate, to offer more secure payment options. In fact, various online gambling platforms encourage their clients to make deposits and withdrawals with cryptocurrencies to avoid problems related to online security risks.
Bitcoin has also become the favorite currency of online players and bookmakers as it is the most trusted and recognized digital currency in the world’s crypto market. Also, Bitcoin deposits are often safer and less prone to fraud, so digital gaming platforms rely on them to improve security.
Mobile technology and smart devices
Virtual casinos’ popularity has also been boosted by mobile technology. With social media and mobile devices such as laptops, tablets and smartphones, accessibility has become an essential aspect for gamers.
Online games allowed people to play from their homes, but their mobile versions came as the perfect solution for users who wanted to play anywhere, at any time, and using any device.
Also, mobile technology represents an opportunity to integrate social networks, competitive tournaments, and real-time leader boards. As a result, considering the wide variety of virtual games with live dealer options available, players do not need to venture to traditional casinos and can enjoy the gambling a unique experience from the comfort of their home or apartment.
Other tech trends that have revolutionized the gambling industry.
In addition to those mentioned above, two technology trends have had an impact on the virtual age of casinos: chatbots and advanced cybersecurity.
The first one, Chatbots, has become very common when it comes to providing online support, and some online casinos have even employed interactive chatbots to respond to their customers’ problems automatically.
This way, casinos improve the user experience by having better tools to resolve any inconvenience, clarify doubts or offer assistance in claims processes.
And there’s also advanced cybersecurity. Despite all the technological advances, cyberattacks are more common than ever and represent a significant problem for online casinos, as their customers often enter personal and banking information on online gaming platforms.
But advanced cybersecurity is considered the best tool to combat cyberattacks, allowing casinos to keep hackers out.
The gambling industry has expanded enormously in the last decade, and advancements in the digital world have had a significant impact on the global gaming business. In fact, Market Research predicts that the global gaming market will reach $565.4 billion in value next year, after annual growth of almost 6%.
Much of that growth is related to technological innovations, and more land-based and online casinos are expected to employ more sophisticated technological methods to meet customers’ changing needs. People went from gambling in traditional Vegas-style casinos to gambling online from any city in the world.
In addition, there are much more intuitive games, with better graphics and with more personalized experiences for each player.
In conclusion, all the technological developments we already experienced have shaped the casino industry, and new emerging technologies will likely continue changing what we know about gambling.