FSG Digital's Latino-oriented JefeBet brand to debut proprietary Loteria game in the US this fall
JefeBet, a gambling and multimedia brand aimed at bilingual and Spanish-speaking North Americans owned by Fifth Street Gaming (FSG), has announced a new proprietary, free-to-play Loteria game. The title is scheduled to debut this fall, during National Hispanic Heritage Month.
The game is designed as “a hybrid of the widely-played games Loteria and Keno,” a press release says. It was built in partnership with software development company Plan A Technologies, and will be available to play on both iOS and Android platforms.
Loteria, often referred to as “Mexican bingo,” is a game of chance where illustrated cards replace numbered balls. This “nostalgic” game has been played in Latino and Hispanic communities for nearly 150 years, JefeBet explains.
Meanwhile, Keno is a casino game similar to bingo, in which players choose up to 10 numbers from a given table of numbers ranging from 1 to 80. Twenty numbers are then drawn and players are paid out accordingly.
“The Latino and Hispanic communities in the USA have been drastically underserved for decades, particularly so with gambling, entertainment, and media products. This is why we’ve created JefeBet as the premier gambling and entertainment platform for tens of millions of people that identify as Latino or Hispanic in the USA,” said Seth Schorr, CEO of FSG Digital.
“The launch of the Loteria game is the first of many announcements and initiatives aimed at expanding our footprint beyond Las Vegas, in an effort to provide real value and authentically developed products to an expanding mainstream audience,” the executive added.
JefeBet’s parent company FSG describes itself as a “full-service hospitality and casino management company” based in Las Vegas that has catered to the Latino market for more than 15 years. Its casino properties the Silver Nugget and the Lucky Club are the only two in the US to operate Loteria on-site.
“After years of proven success, FSG is introducing its JefeBet brand and its digital capabilities to expand Loteria beyond the local Las Vegas Latino community, and to players across the country,” the company wrote in a statement. FSG Digital’s gambling and multimedia brand is set to provide 64 million Hispanic and Latino Americans access to the popular game of chance.
FSG Digital traces its roots in interactive gaming back to the year 2000, when CEO Seth Schorr developed Wynn Resorts’ first interactive casino, a press release explains. Today he is joined by his Fifth Street Gaming partner Jeffrey Fine and experienced iGaming entrepreneur Seth Young.
The digital subsidiary’s Latino-oriented content also includes the JefeBet.com multimedia web portal, which features proprietary written gambling and lifestyle content, in addition to podcasts via the JefeBet Podcast Network, sports trivia prediction games, and more.
"We're really excited to be working with JefeBet on putting this game together,” said Aron Ezra, Chairman at Plan A Technologies. “It's going to be a fun, fast Loteria experience that will get better and better over time as we keep adding features and new play mechanics. We're grateful to our partners at JefeBet for their vision in bringing this experience to life and providing a modern way to experience this classic.”