Some software companies introduce new games or even new casinos, but Microgaming is doing no less than introduce a new concept into the portfolio: “Level-Up Pokers.”

First release in the series is called “Jacks or Better Level-up Poker.” Maximum win on the game is 4,000 coins, achieved by climbing the virtual ladder to a fourth level and an 8x multiplier. Each win on a given level progresses you to the next; much addictive play is promised.

Plus, there’s a random “Free Ride” feature, and that always popular double-your-money gamble feature paying out up to 3200 coins.