
Times may be tough, but according to Playtech's second quarter AGM statement, “performance has continued to improve” since first quarter.According to Playtech sources, these results are due to a few different, important factors.
For one, Playtech has taken hands with Finland’s new online casino and poker monopoly, Rahaautomaattiyhdistys (RAY), an organization created to raise funds through gaming operations to support the work of voluntary and health and welfare organizations.
This partnership, along with what is believed to be a changing perception of gambling internationally, provides clear reasons for the upswing in business momentum for Playtech. Key players and leaders within Playtech are putting stock into forming business-to-government (B2G) strategies in order to be prepared for future regulations in online gaming.
Roger Withers, Playtech chairman says that “we believe the future of online gaming is in regulated markets and we have positioned the company to benefit from these.” Withers goes on to say that in consideration of long term growth, the company must continue to “format and open new geographical and strategic markets.”Withers also highlights the joint venture that Playtech formed in January with Sciplay, the US lottery supply giant, Scientific Gaming and how Playtech “sees excellent prospects for working with government monopolies and lottery providers as the markets open up.
Other gaming companies sharing in these international moves within their business plans include Net Entertainment which is set to launch casino games in Italy with Intralot Interactive while Microgaming has licensed casino games to Iceland-based lottery supplier Betware. The real serious competitors in online gaming today like Playtech continue to adapt and grow within and without of their own borders. By doing so, gaming providers like Playtech are able to keep pace and even lead the way with many steps ahead.
31 May, 2010